LifestyleAllison Reynolds
@raleighwanderlustRaleigh
386.1K followers · Instagram
Magpie · Raleigh
Magpie's editors' picks
Raleigh
Creators to Watch
The creators our neighbors actually follow.
Magpie's editors picked 40 creators across Raleigh and the Triangle who are worth a local business's attention: people who live here, post for their neighbors, and show up week after week. Rooted here counts for more than follower count, so you will find creators with a thousand followers on the same list as creators with half a million.
40 creators · 8 categories · One hometown
How we picked them
Rooted here beats big here
Three things to know before you read the list.
/ 01
Rooted here
Every creator on this list lives their beat here: their neighborhoods, their restaurants, their teams, their weekends. The content is made in Raleigh, for Raleigh.
/ 02
Local audience over follower count
What a local business is really reaching is nearby people who can walk in. A smaller creator whose crowd is here can be worth more than a giant whose crowd is everywhere else, so follower count never decided who made this list. The list below is grouped by what they do, not ranked by size: a creator with 900 neighbors who all live here matters more on this list than a million followers somewhere else.
/ 03
Checked by hand
Every name was verified from public profiles: a real person, based here in Raleigh, posting recently and consistently. If a creator goes quiet or moves away, they come off the list.
The List · 40 Creators
The 40 to watch
Forty creators, picked by hand from public profiles and grouped by what they do. What put them here is how rooted they are in Raleigh.
Lifestyle9 creators
Lifestyle
LifestyleJeanette
@allthingsjeanetteRaleigh
1.5K followers · Instagram
LifestyleMagnolia Megan
@magnoliameganRaleigh
259.7K followers · Instagram
LifestyleAlex
@alyinraleighCary
6.2K followers · Instagram
LifestyleClaire Guentz
@claireguentzRaleigh
137K followers · Instagram
LifestyleMeredith Quan
@meredithquanRaleigh
12.6K followers · Instagram
LifestyleChels
@discoverwithchelsRaleigh
38.2K followers · Instagram
LifestyleAshtyn Gillespy
@ashtyngillespyRaleigh
12.4K followers · Instagram + TikTok
LifestyleBobbie Denise
@bdenisecoleRaleigh
19K followers · Instagram
Food & Drink7 creators
Food & DrinkFrom Ma's Kitchen
@frommaskitchenRaleigh
247.1K followers · Instagram
Food & DrinkChefT.
@cheft.carterRaleigh
1.1K followers · Instagram
Food & DrinkBriana & Roger
@raleighfoodtrapRaleigh
224.5K followers · Instagram
Food & DrinkCandice
@ceebeeatingRaleigh
4.3K followers · Instagram
Food & DrinkAniket & Candacé
@thekarnesApex
76.2K followers · Instagram
Food & DrinkAndrea Updyke
@andreaupdykeRaleigh
9.9K followers · Instagram
Food & DrinkJoy Wilkerson
@joyeatsworld22Raleigh
51.6K followers · Instagram
Going Out4 creators
Going OutSusan Murphy
@experience_raleighRaleigh
58.3K followers · Instagram
Going OutErika
@raleighhiddengemsRaleigh
9.9K followers · Instagram
Going OutAndre Elliott
@djdrizzy_Raleigh
21.3K followers · Instagram
Going OutLindsay Underwood
@welcometoraleighwoodRaleigh
14.3K followers · Instagram
Beauty6 creators
BeautyKate Bryan
@k8_smallthingsRaleigh
513.7K followers · Instagram
BeautyMarissa Kerins
@marissakerinsCary
1K followers · Instagram
BeautyJazmyne Wimbush
@jazmynewimbushRaleigh
382.1K followers · Instagram
BeautyAshley Bromirski
@radiantbeautybyashleyMorrisville
1.3K followers · Instagram
BeautyDachelle Ruiz
@dachbeautyRaleigh
100.1K followers · Instagram
BeautyFarrahdreamz
@farrahdreamzRaleigh
48.1K followers · Instagram
Fashion5 creators
FashionPallavi Susarla
@susarlapallaviRaleigh
210.9K followers · Instagram
FashionLanetta
@styleswithnettRDU
1.7K followers · Instagram
FashionHolly Boyd
@maketodayahollydayRaleigh
150.1K followers · Instagram
FashionParis B
@lifeasparisbRaleigh
5.9K followers · Instagram
FashionSabrina Servance
@sabrinastyledRaleigh
33K followers · Instagram
Family3 creators
FamilyDiane
@lixas_familyRaleigh
67.2K followers · Instagram
FamilyKiara Ruth
@the.bananamoonRaleigh
11.4K followers · Instagram
FamilyAmy Hartle
@raleighfamilyadventureRaleigh
39.6K followers · Instagram
Fitness3 creators
FitnessTeddie Baker
@bakerteddieRaleigh
213.4K followers · Instagram
FitnessNima Patel Rana
@nimapatelranaRaleigh
1.9K followers · Instagram
FitnessLexi Lutheran
@lexilutheranRaleigh
7.1K followers · Instagram
Weddings & Events3 creators
Weddings & EventsRachel Abi
@rachelabiphotoRaleigh
9.9K followers · Instagram
Weddings & EventsHiba
@momentsbyhibsRaleigh
1.7K followers · Instagram
Weddings & EventsCynthia Viola
@cynthiajviolaRaleigh
3.7K followers · Instagram
Photos (Pexels, free to use): Downtown hero — Andretti Brown · List photos: Lifestyle — Alex Seb, Charlotte May, Tom Fisk, Magda Ehlers · Food & Drink — Hayden Walker, Abner Velázquez, Diana Nguyen, Svitlana Shakalova · Going Out — Kuiyibo Campos, Diego Luján, Laura Meinhardt · Beauty — Kaboompics, Suzy Hazelwood, Karen Laårk Boshoff · Fashion — Sam Lion, Ron Lach, Pavel Danilyuk · Family — Kampus Production · Fitness — Nica's Photo · Weddings & Events — Jonathan Borba, Matheus Bertelli.
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Raleigh · One hometown