LifestyleWhitney Valverde
@whitneys_wonderlandLondon
282K followers · Instagram
Magpie · London
Magpie's editors' picks
London
Creators to Watch
The creators our neighbours actually follow.
Magpie's editors picked 40 creators across London's neighbourhoods who are worth a local business's attention: people who live here, post for their neighbours, and show up week after week. Rooted here counts for more than follower count, so you will find creators with hundreds of followers on the same list as creators with hundreds of thousands.
40 creators · 7 categories · One city
How we picked them
Rooted here beats big here
Three things to know before you read the list.
/ 01
Rooted here
Every creator on this list lives their beat here: their neighbourhoods, their restaurants, their markets, their weekends. The content is made in London, for London.
/ 02
Local audience over follower count
What a local business is really reaching is nearby people who can walk in. A smaller creator whose crowd is here can be worth more than a giant whose crowd is everywhere else, so follower count never decided who made this list. The list below is grouped by what they do, not ranked by size: a creator with 900 neighbours who all live here matters more on this list than a million followers somewhere else.
/ 03
Checked by hand
Every name was verified from public profiles: a real person, based here in London, posting recently and consistently. If a creator goes quiet or moves away, they come off the list.
The List · 40 Creators
The 40 to watch
Forty creators, picked by hand from public profiles and grouped by what they do. What put them here is how rooted they are in London.
Lifestyle13 creators
Lifestyle
LifestyleCathy Winston
@mummytravelsLondon
7.9K followers · Instagram
LifestyleMillie Mclay
@milliemclayLondon
149K followers · Instagram
LifestyleUju Asika
@babesabouttownLondon
8.4K followers · Instagram
LifestyleKira Palmer
@the_ouchie_fixerLondon
110K followers · Instagram
LifestyleCarlotta
@centrallondonmumCentral London
9.8K followers · Instagram + TikTok
LifestyleAngie Silver
@angiesilverspoonLondon
89.3K followers · Instagram
LifestyleSarah Kate
@sarahkate_londonMerton
16.4K followers · Instagram
LifestyleKsenia
@wustovaLondon
88.7K followers · Instagram
LifestyleMummy From Enfield
@mummy_from_enfieldEnfield
29K followers · Instagram
LifestyleAlice Sampo
@alice.sampoLondon
47.7K followers · Instagram
LifestyleSarah Issuree Mutch
@the.southend.mummyEssex
30K followers · Instagram
LifestyleGeorge & Hanna
@americanandthebritLondon
46.2K followers · Instagram + YouTube
Food & Drink11 creators
Food & DrinkLouise (Loulou Explores)
@loulouexploresLondon
446K followers · Instagram
Food & DrinkRosie
@brunchinthesunLondon
5K followers · Instagram
Food & DrinkKieran Monlouis
@foodyfella_London
255K followers · Instagram + TikTok
Food & DrinkHarshita Rathore
@bajot_a_supper_clubWest London
7.7K followers · Instagram
Food & DrinkUrban Foodiez
@urban.foodiezLondon
229K followers · Instagram
Food & DrinkYeohan Kim
@djyeo_coffeeaddictLondon
8.7K followers · Instagram
Food & DrinkRavneet Gill Taiano
@ravneeteatsLondon
218K followers · Instagram
Food & DrinkJennifer Earle
@jennifer.earleLondon
17.5K followers · Instagram
Food & DrinkFari
@dinewithfariLondon
187K followers · Instagram + TikTok
Food & DrinkAlia
@eatswithaliaLondon
42.1K followers · Instagram + TikTok
Food & DrinkSumin Kim
@verybritishkoreanLondon
124K followers · Instagram
Going Out4 creators
Going OutA Lady in London
@aladyinlondonLondon
611K followers · Instagram
Going OutRochelle B
@goodspacemama_daysoutLondon
21.7K followers · Instagram
Going OutDave Burt
@mrlondonLondon
91.1K followers · Instagram
Going OutShweta
@shweta.wandersLondon
91.8K followers · Instagram
Music2 creators
MusicHashu Mohammed
@smashbengaliLondon
94.5K followers · Instagram
MusicCarmen
@carmen_londondjLondon
9.6K followers · Instagram
Weddings & Events4 creators
Weddings & EventsBenjamin Wheeler
@benjaminwheelerLondon
66.1K followers · Instagram
Weddings & EventsYour Social Bridesmaid
@your.socialbridesmaidLondon
1.6K followers · Instagram
Weddings & EventsRebecca Carpenter
@rebeccacarpenterphotographyLondon
29.6K followers · Instagram
Weddings & EventsRahul Khona
@rahulkhonaLondon
21.1K followers · Instagram
Fitness2 creators
FitnessLavina Mehta
@feelgoodwithlavinaLondon
202K followers · Instagram
FitnessEmily Cook
@emilycookfitWimbledon
103K followers · Instagram
Beauty4 creators
BeautyChelsea
@makeupbychelseaxLondon
128K followers · Instagram
BeautyLisa Potter-Dixon
@lisapotterdixonLondon
107K followers · Instagram
BeautySlaviana Pav
@slavianaglowLondon
117K followers · Instagram
BeautyRomina
@rominaa_hjLondon
116K followers · Instagram
Photos (Pexels, free to use): Tower Bridge hero — Chris Schippers · List photos: Food & Drink — Hayden Walker, Abner Velázquez, Diana Nguyen, Svitlana Shakalova · Going Out — Kuiyibo Campos, Diego Luján, Laura Meinhardt · Lifestyle — Alex Seb, Charlotte May, Tom Fisk, Magda Ehlers · Music — Alena Darmel · Weddings & Events — Jonathan Borba, Matheus Bertelli · Fitness — Nica's Photo · Beauty — Kaboompics.
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Every neighbourhood · One city