LifestyleSierra Miller
@sierralmiller230K followers · Instagram
Magpie's editors' picks
The creators our neighbors actually follow.
Magpie's editors picked 40 creators across Dallas and Fort Worth who are worth a local business's attention: people who live here, post for their neighbors, and show up week after week. Rooted here counts for more than follower count, so you will find creators with hundreds of followers on the same list as creators with hundreds of thousands.
40 creators · 7 categories · One hometown

Three things to know before you read the list.
Every creator on this list lives their beat here: their neighborhoods, their restaurants, their teams, their weekends. The content is made in Dallas–Fort Worth, for Dallas–Fort Worth.
What a local business is really reaching is nearby people who can walk in. A smaller creator whose crowd is here can be worth more than a giant whose crowd is everywhere else, so follower count never decided who made this list. The list below is grouped by what they do, not ranked by size: a creator with 900 neighbors who all live here matters more on this list than a million followers somewhere else.
Every name was verified from public profiles: a real person, based here in Dallas–Fort Worth, posting recently and consistently. If a creator goes quiet or moves away, they come off the list.
The List · 40 Creators
Forty creators, picked by hand from public profiles and grouped by what they do. What put them here is how rooted they are in Dallas–Fort Worth.
Lifestyle230K followers · Instagram
Lifestyle17.4K followers · Instagram + TikTok
Lifestyle185K followers · Instagram
Lifestyle18.5K followers · Instagram + TikTok
Lifestyle139K followers · Instagram
Lifestyle18.7K followers · Instagram
Lifestyle126K followers · Instagram
Lifestyle21.7K followers · Instagram + TikTok
Lifestyle78.5K followers · Instagram
Lifestyle37.1K followers · Instagram
Lifestyle59K followers · Instagram + TikTok
Lifestyle43.4K followers · Instagram + TikTok
Lifestyle55.9K followers · Instagram
Food & Drink263K followers · Instagram + TikTok
Food & Drink6K followers · Instagram
Food & Drink233K followers · Instagram + TikTok
Food & Drink8K followers · Instagram + TikTok
Food & Drink218K followers · Instagram + TikTok
Food & Drink8.4K followers · Instagram
Food & Drink139K followers · Instagram + TikTok
Food & Drink8.7K followers · Instagram
Food & Drink122K followers · Instagram + TikTok
Food & Drink34.7K followers · Instagram
Food & Drink51.2K followers · Instagram
Food & Drink46.4K followers · Instagram + TikTok
Going Out395K followers · Instagram + TikTok
Going Out75.1K followers · Instagram + TikTok
Going Out311K followers · Instagram + TikTok
Going Out122K followers · Instagram + TikTok
Going Out166K followers · Instagram + TikTok
Music10K followers · Instagram
Music2.3K followers · Instagram
Music3.2K followers · Instagram
Music3.1K followers · Instagram + TikTok
Weddings & Events17.1K followers · Instagram
Weddings & Events824 followers · Instagram
Weddings & Events1.1K followers · Instagram
Weddings & Events952 followers · Instagram
Fitness3.8K followers · Instagram
Beauty69.8K followers · Instagram + TikTok
Photos (Pexels, free to use): Downtown hero — Nate Hovee · List photos: Food & Drink — Hayden Walker, Abner Velázquez, Diana Nguyen, Svitlana Shakalova · Going Out — Kuiyibo Campos, Diego Luján, Laura Meinhardt · Lifestyle — Alex Seb, Charlotte May, Tom Fisk, Magda Ehlers · Music — Alena Darmel · Weddings & Events — Jonathan Borba, Matheus Bertelli · Fitness — Nica's Photo · Beauty — Kaboompics.
Your spot here is yours. Claim your free Magpie page so local businesses can see your local reach, your categories, and your rate in one place. When Dallas launches, local businesses start with the creators on this list, and claimed pages are the ones they can book.
Claim your Magpie pageJoin Magpie free and get your local score: the share of your audience that actually lives in Dallas–Fort Worth. Every Dallas creator who joins is considered for this list, and founding creators are first in line when the market launches.
Join Magpie and get scored
Dallas launches soon. This is where it starts.
Dallas · Fort Worth · One hometown